Masaru Emoto was a Japanese parascientist and alternative physician.
According to his own statement, he became acquainted with the physico-chemical phenomenon of the concentration of water molecules in the USA and the technology of magnetic field resonance analysis.
Emoto has been involved with water since the early 1990s. He argued that water can absorb and store the influences of thoughts and feelings. He came to this conclusion through experiments with bottled water, which he labeled either with positive messages such as “thank you” or negative messages such as “war” and then frozen, photographed and judged the resulting ice crystal on the basis of aesthetic and morphological criteria. Thus, he established a certain connection between the appearance of the ice crystal and the quality and condition of the water.
According to his theory, water labeled with positive messages always forms perfect ice crystals, while water with negative messages assumes imperfect crystal shapes.